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Customer orientation in connection to system dynamics in Vodafone CZ, a.s.
Sedláček, David ; Malinová, Ludmila (advisor) ; Sigmund, Tomáš (referee)
The content of this diploma thesis is the analysis of Vodafone CZ, Inc. as the company, which is customer-oriented in close connection to the scientific field, system dynamics. Work contains definitions of basic theoretical concepts in the field of system dynamics, and the area of customer, especially his satisfaction and loyalty. In following description of the selected company, its basic characteristics and selection processes within the organization. Separate chapter describes methodology for measuring customer satisfaction, the Net Promoter Score. Either theoretical definition, either its practical use in society. One process is processed and selected within an proces analysis. Specifically, the inspection process, which is essential and necessary for the processing of customer interaction. The final part is the elaboration and validation of hypotheses, set out to verify the connection or relationship between the studied areas and subsequent benefit to selected society.
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The Critical Systems Thinking and its necessity and usability within a commercial company
Pilecký, Jakub ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with the critical systems thinking (CST) and its necessity and usability within a commercial company. Critical systems thinking is defined and explained from different perspectives, first as a specific way of approaching a problem, but as a tool for problem solving as well. The thesis also details the specific skills of critical systems thinking and systems archetypes and identifies some interrelations between CST and a specific commercial company with its needs. The practical part is focused on the process of solving specific problems using critical systems thinking, it also discusses the benefits and limitations and evaluates the overall necessity of CST for a commercial company.
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Dynacorp Prototype of managerial board game for teaching of system thinking
Čapek, Michal ; Mildeová, Stanislava (advisor) ; Brixí, Radim (referee)
The thesis is focused on promoting the training of systems thinking using board game. The primary goal is to create a board game, useful for training of the information managers. The secondary objective is to describe process of the design and creation of board game. The theoretical basis of the thesis is to define the profile information manager and demands for his skills further description of the principles of systems thinking and game theory. External work output is a prototype board game. The theoretical part of the paper discusses in particular the principles of board game , systems thinking and psychological effect on the player so that it can pass through the game players more experience. From the perspective of the theory of systems thinking are discussed and applied basic principles of feedback, causal thinking and system archetypes. Theory of board games then processes the options and mechanisms to transmit the necessary knowledge and experience. In the practical part thesis focuses on the description of the mechanisms used in the game Dynacorp and their justification in terms of teaching systems thinking. Conclusion The paper evaluates the fulfillment of the set objectives, the potential of game and describes future goals.
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Improving the selected process: creatively and systematically
Ženíšek, Jan ; Mildeová, Stanislava (advisor) ; Gregorová, Martina (referee)
This diploma thesis describes the design of an efficient optimization of the selected process. The thesis contains description of methods supporting creative and systematic approach to the problem, with an accent on discipline system dynamics and its instruments for system analysis. It thus offers a tool through which you can capture, analyze and model the selected process in a new way, to discover the causes of problems and predict their behavior. Creative application of methods and systems approach is chosen optimum alternative solution of the problem, which is then constructed to compare model simulations in order to determine whether the selected process improvements effectively.
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Archetypes in economic analysis
Petráš, Jaroslav ; Rosický, Antonín (advisor) ; Šubrta, Václav (referee)
Transdisciplinary focused work concentrates on the possibilities of the application of the system thinking in the various science branches. Out of system disciplines it studies in detail the system dynamics -- specifically Archetypes (general structures). Introduction to the general system theory can be found in the first section of the theoretical part. Next sections are more particular and refer to the main ideas of system dynamics and Archetypes. Next part of the work focuses on common methods of the economic analysis. Apart from their brief description there is also discussion about their main theoretical flaws. The economic analysis of the specific socio-economic issue (road speed limits) is performed in the last part of the work and it includes substantial usage of the Archetypes and general system-thinking attitude. Primary aim of this part is to confirm or disprove the hypothesis of the utility of Archetypes in the economic analysis.
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